Ad Age's Editors Pick: Beats Kim vs. Jim
KIM KARDASHIAN AND JIMMY FALLON BATTLE TO HAVE THEIR OWN BEATS HEADPHONES IN COMIC CAMPAIGN‘Kim vs. Jim’ takes viewers into the ‘room where it happens’—product testingFew people in the world can sell products like Kim Kardashian can. However, a new campaign from Beats by Dre puts that theory to the...